Obesity, Diet, and Activity
Media Influences on Obesity
Research shows that food and beverage product placements in movies may be a potent source of advertising to children.
Food and beverage advertising is frequently aired during children’s television programming and much of the foods being advertised are of poor quality. Now, an old tool in the advertiser’s arsenal - product placement – is getting new attention. Product placement is the paid presence of branded products in movies and is proving to be a potent source of advertising to children. At a time when children and adolescents are already not getting enough of the daily recommended nutrients, product placement provides yet another medium to promote energy-dense, nutrient poor foods.
Children with TVs in their bedroom are significantly more likely to be overweight than children who do not have a TV in their bedroom.
Our research shows that 27.3% of children with a TV in their bedroom are overweight, as compared with 17.7% of children who do not have a TV in their bedroom.